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4 tips for avoiding a periscope fail
In the short amount of time since its launch, live-streaming app Periscope has frequently found itself in the headlines – and not necessarily for good reasons. Yes, the app and its competitor Meerkat,...
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Is poor customer service killing your social/SEO spend?
As marketers, we understand the value of being front and center during the product evaluation process. That critical period of time where consumers source the wisdom of crowds on countless review...
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How to Ensure Quality Advertising in an Ever Changing Marketplace
It’s safe to say that no one likes horrible advertising. The bar isn’t very high. We want information on the product offerings. We want to know what the brand stands for and we hope to be delighted...
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You call this targeting?
We’ve heard over and over again about how digital buys allow for pinpoint targeting of specific demographic audiences. After all, most of us leave a record of where we go and what we do online. When...
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Still not using online video as part of your marketing mix?
If you answered, “yes” to this question, it’s time to take stock of your marketing initiatives. Unless you’ve been living under a rock for the last year or so, you’re already quite aware that we’ve...
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Social Media: More than just “likes”
As tough as it is to admit, social media really is a popularity game. Will my post get more likes than my friend’s? If no one likes my post, does that mean it’s not any good? (Um, yes, that’s probably...
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Now hear this: you’re probably undervaluing podcasts.
Amid the 10th anniversary of YouTube and the dramatic growth of digital video another platform has steadily continued to grow: podcasting. Whether it’s original content like Serial or timeshifting...
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My big data summer vacation
A few weeks back, after many months of planning, my family and I pulled out of the driveway to begin our trek to Disney World. I was dreading it. The thought of walking 10 miles a day and waiting...
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Why it’s ok to use humor in your brand’s social media content
“Everybody laughs the same in every language because laughter is a universal connection.” –Yakov Smirnoff Humor and laughter are two of the best ways to bring people together. Nothing bridges the gap...
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Giving Life to Your Social Media Efforts
If used correctly, social media can be a very effective tool for your company. But, finding that correct path can be time consuming and sometimes frustrating, making you want to throw in the towel...
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