As marketers, we understand the value of being front and center during the product evaluation process. That critical period of time where consumers source the wisdom of crowds on countless review sites to survey the good, the bad and the ugly in the product purchases they’re considering. Millions are spent each year to make sure brands appear at the top of search results and that a social voice is there at every turn as customers convert hours of product research to final purchase. If all goes has planned you’re poised to convert that customer into an ambassador who will praise the virtues of your product,
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