It’s safe to say that no one likes horrible advertising. The bar isn’t very high. We want information on the product offerings. We want to know what the brand stands for and we hope to be delighted and entertained. And nothing pisses us off more than deceptive advertising or spam.
Unfortunately bad ads and the actors behind them are finding ways to profit and flood the digital advertising landscape. They do this through bot traffic, impression laundering (which involves masking the ad’s URL and using a more attractive “front site” to lure advertisers), ad stacking (running ads on top of each other or obscuring ads),
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