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As tough as it is to admit, social media really is a popularity game. Will my post get more likes than my friend’s? If no one likes my post, does that mean it’s not any good? (Um, yes, that’s probably the case). While wanting to garner likes is all well and good for individuals, brands need to think about their posts in a different way.
For brands, the focus needs to be on open and authentic interactions with followers. The results of a survey by Social@Ogilvy “suggest that brands should focus on key ‘brand [ambassadors]’ rather than simply active social-media users.” Brand ambassadors will not only share your brand’s posts and comment on their experiences,
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