If you answered, “yes” to this question, it’s time to take stock of your marketing initiatives. Unless you’ve been living under a rock for the last year or so, you’re already quite aware that we’ve become a society consumed by online video. From YouTube and Vine to Netflix and Amazon, we spend a lot of time watching videos; rather frequently in binge mode. It’s what we do now. We find a rabbit hole and dive right into it. YouTube started us down the path and Netflix perfected the art of keeping us immobilized in front of our mobile devices.
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