We’ve heard over and over again about how digital buys allow for pinpoint targeting of specific demographic audiences. After all, most of us leave a record of where we go and what we do online. When marketers have that information, they can target ads and content that should appeal to us.
At least that’s the theory.
I’m a 47-year-old professional male. In the past week, I’ve been served ads for:
- Dresses from Zulily, the online retailer of primarily women’s and kids’ clothing
- Verizon Wireless — when I’m accessing the internet from a Verizon Wireless account
- A 30-day trial to toolingu.com to learn CNC manufacturing skills
- “Game of War” a total of 307 times because,
The post You call this targeting? appeared first on Lehigh Mining & Navigation.